AI adoptionAdobe.External facilitator, EMEA · since 2020
AI adoption programmes for 20+ Fortune 500 companies, across XD, Firefly and Express.
Impact. Tools embedded in real team workflows, with product research fed back to Adobe's product teams. Credited in Adobe XD.
TurnaroundLongevityAdvisor to the CEO · NDA
A company that needed to steady, fast.
Impact. New revenue and operating models, a stabilisation roadmap, and a business ready for sales and investment.
StrategyFiat Chrysler AutomobilesResearch & strategy · Deloitte Digital
Leadership and dealer interviews across markets to understand, synthesise and communicate strategy and positioning.
Impact. Surfaced what nobody was naming: sales and after-sales weren't talking. Strategy shifted to what had to change inside.
Product strategySport Scientia.Product strategy, UX & project lead
A sports and health tech startup across three continents, looking for focus and product-market fit. I led the team of designers and developers, working closely with the client.
Impact. Leadership aligned on business priorities, digital features and funding. App and web app designed, tested and launched.
AI adoptionMTMAI adoption & change
A CEO keen on AI, and a team split between curiosity and resistance.
Impact. From resistance to 'I can do this'. A team learning and experimenting together.
InnovationInsurance groupKeynote & innovation programme · NDA
Teams from HQ and a main branch developed ideas to improve productivity, and built prototypes in one day.
Impact. The leadership committee took the best ideas forward and championed them internally.
Guest experienceMSC Cruises.Service design · Deloitte Digital
Contributed to the future vision in the pitch, then to designing the guest experience: app, onboarding, dining and entertainment.
Impact. App features built around real guest journeys, designed to work across languages.
UX & brandBvlgariUX research & strategy · Deloitte Digital
Research across the digital experience and competitors, linking friction and brand perception to business.
Impact. A team aligned on how customers see the brand, and a clear direction forward.
Retail interiorFlorsheimRetail interior design · Majid Al Futtaim mall
A new store with no drawings or brand guidelines, inspired by the Milan store.
Impact. From full design to supervising execution: layout and circulation, façade, materials, lighting and every fixture, within the mall's guidelines.
StorytellingSnam & PwCStorytelling programmes · with Factory Plus and Sparks
Teams pitching open innovation at Snam. Senior managers and partners at PwC.
Impact. A storytelling structure they can reuse: what you observed, what happened, what it means.
Building from zeroFounder InstituteChapter director, Milan & Italy · 2017 to 2021
Launched the Milan chapter in 45 days from zero, then scaled it nationally.
Impact. An ecosystem of founders, mentors and investors. Alumni went on to Techstars and PoliHub.
Some of my work is under NDA, and some is still in progress. Happy to share more in person.