Think.
Use AI as a sounding board to ideate, co-create, experiment and test ideas before spending resources.
- Ideate
- Co-create
- Experiment
- Test before you spend
I help leaders and teams think, create and ship with AI. I teach you, build it with you, or build it for you. Hands-on, on your real work.
Not technical? Neither am I.
AI can be the extra hands you never had the budget for. You stay in charge. It does the heavy lifting.
Use AI as a sounding board to ideate, co-create, experiment and test ideas before spending resources.
Produce writing, documents, visuals and guides while keeping your own voice.
Deploy AI agents to handle bigger tasks like research, business plans and revenue models.
Private and hands-on. Bring your work, leave with it done and your own AI team set up.
Book a callHalf or full days. Your team leaves with things made, agents set up and a shared way of working.
Keynotes and panels on the human side of AI, design leadership and creative thinking. Or a talk created just for your audience.
Your zipper is open · The empathy equation · Boredom is a requirement · Jump?! Or big bap ballet · The worst case scenario saga
I'm a designer and strategist based in Milan. I've spent my career helping brands and teams design better experiences and work better together, across industries and countries.
People started asking me to help them work with AI. Now I love doing it in a way that feels human. Hands-on, clear and a bit fun. No code, no jargon.
The goal is always the same: better business, with people at the centre.
Design, CX and innovation for global brands.
AC Milan · Adobe · Amazon · Barclays · Bayer · Bvlgari · Cognizant · Deloitte · Fiat Chrysler Automobiles · Founder Institute · Grab · Le Point · Luxottica · McKinsey · MSC Cruises · PepsiCo · Prada · Publicis · PwC · Red Bull











