People first.
AI second.

I help leaders and teams think, create and ship with AI. I teach you, build it with you, or build it for you. Hands-on, on your real work.

Not technical? Neither am I.
[ portrait of Maria ]Maria Matloub speaking

The team you didn't have before.

AI can be the extra hands you never had the budget for. You stay in charge. It does the heavy lifting.

Think.

Use AI as a sounding board to ideate, co-create, experiment and test ideas before spending resources.

  • Ideate
  • Co-create
  • Experiment
  • Test before you spend

Create.

Produce writing, documents, visuals and guides while keeping your own voice.

  • Writing
  • Presentations
  • Images
  • Videos
  • Guides
  • Templates
  • Digital avatars
  • Prototypes

Ship.

Deploy AI agents to handle bigger tasks like research, business plans and revenue models.

  • Research
  • Business plans
  • Revenue models
  • Competitive analysis
  • MVP planning

I teach. I build.
Usually both.

I assessWhere AI helps you most, and where it doesn't.
We pickWe agree what to do first. Real work only.
We buildSide by side, or I build it for you.
You own itYou know how it works and how to keep it going.
For leaders and professionals

1:1

Private and hands-on. Bring your work, leave with it done and your own AI team set up.

Book a call
For teams

Team

Half or full days. Your team leaves with things made, agents set up and a shared way of working.

For events

Talks

Keynotes and panels on the human side of AI, design leadership and creative thinking. Or a talk created just for your audience.

Your zipper is open · The empathy equation · Boredom is a requirement · Jump?! Or big bap ballet · The worst case scenario saga

Hi, I'm Maria.

I'm a designer and strategist based in Milan. I've spent my career helping brands and teams design better experiences and work better together, across industries and countries.

People started asking me to help them work with AI. Now I love doing it in a way that feels human. Hands-on, clear and a bit fun. No code, no jargon.

The goal is always the same: better business, with people at the centre.

15 years with people.
Now with AI.

Design, CX and innovation for global brands.

20+Fortune 500 AI adoption programs, with Adobe
500+professionals trained
1,000+students from 60+ nationalities
20+keynotes in 6 countries
Projects and workshops for

AC Milan · Adobe · Amazon · Barclays · Bayer · Bvlgari · Cognizant · Deloitte · Fiat Chrysler Automobiles · Founder Institute · Grab · Le Point · Luxottica · McKinsey · MSC Cruises · PepsiCo · Prada · Publicis · PwC · Red Bull

Stages Milan Design Week · Adobe Global · IxDA · Digital Design Days · IIT Bombay · Level39 London
Teaching Domus Academy · LUM School of Management · Lebanese American University · Il Sole 24 Ore Business School
Mentor Seedstars · Startupbootcamp · Founder Institute · European Innovation Academy · Scale 7 · Loyal VC
Fractional design leadership
My design work and what clients say
ggutt.com →

Start with your
real work.

Book a call

Let's talk.